Publishing Company: Steps in Publishing

Publishing is one of the means to distribute information by compilation of texts, pictures and other things alike. It is a way to give information to the mass. When you say publishing, it commonly means books or newspapers or magazines but when electronic gadgets where introduced, blogs, websites and micropublishing have been considered as publishing.

When you are in publishing there are steps that you must follow: stages of development, acquisition, copy editing, graphic designing, production printing, marketing and distribution. These steps will help you make your book successful.

When you are an author and you would like your book to be published you must first write a letter to a publisher or a literary agent. If it is your first time to approach a publisher and you give your letter directly to him/her, your letter considered as an unsolicited submission. If this happens and the publisher decides to take your manuscript, the manuscript will then be placed in the slush pile and acquisition editors will review them. After reviewing the manuscripts, the acquisition editors will give the chosen manuscripts to the editorial staff. If your manuscript is an unsolicited one, there is a little chance that it will be chosen. Only three manuscripts are chosen out of ten thousand unsolicited manuscripts.

For recognized authors, they are frequently represented by literary agents. The agents are the ones who go and talk to the publishers. When the manuscripts are published, agents have a percentage on the income or have a share for his part in the work.

During production, there are also stages that are followed.

• Editorial Stage

In this stage, editors will sometimes ask the author to change or add information to his book. The editorial staff also helps in editing some parts of the book. While for the editor, he/she is the one who frequently improves or chooses the headlines or titles. For non-fiction books, facts are checked by fact checkers.

• Design Stage

During the design stage, pictures, layout-design and texts formats are being added or checked. The cover of a certain book may depend on what kind of book it is. For example, in a fiction book, cover designs are limited to typography.

• Sales and Marketing Stage

In this stage, the sales people built up the book that is being published. Even if the book is not yet fully furnished, they will try to "sell" it by talking to costumers or handing out information sheets about the book. This way it will not be too hard to sell the book because interest had been aroused to the public.

After editing and designing the book, a pre-press proof is made which the publishers checks and signs. This way they will know that the book is already prepared for printing. When the books are printed, they will be distributed to bookstores and other retailers. Some finished products of books are sometimes given to publishers as sample copies. Books sent to publishers can also be used for pre-release reviews.

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