Ad Agency – Social and Economic Aspects

Advertising has an vital role to play in our society today, especially when everyone is leading a fast hectic life and there is a growing demand of new products to add to comforts. The ad agencies are working day and night to spread awareness about any new products and communicate to the right customers in the best possible manner with a suitable ad. This is the only way to educate the customers on any new product or services in the expanding market. For more information about reputable advertising agencies click here.

Although the work of an ad agency and advertising is essential, the ads are seen to have both positive as well as negative impacts on society, as these critics seem to believe. According to John O’ Toole, President of American Association of Advertising Agencies, an ad is not related to education but it still educates, it is not a journalist but still gives all information, and it is no entertainment tool but still ends up entertaining the masses.

The impact on Economics

Critics believe that the advertised products need not be the best always. There are many unadvertised products that never reach the ad agencies but still carry the top quality. Advertising is often seen as creating a positive image of a product irrespective of the truth and its actual quality. They also believe that advertisements also add to the prices of the products. On the other hand, they believe advertising helps raise awareness among people. They also raise the competition among different brands, thus forcing the prices to come down. Advertising also helps in offering employment to more number of people. Today one sees a fast rising number of ad agencies. Visit here for more information.

The impact on society

The social role of advertising too exhibits some positive and some negative aspects. Sometimes, these ads give a false or an exaggerated image of the product that can hamper the relation between the seller and buyers. The sellers should try to convey the accurate info about their product in the ads. Some ads made by an ad agency are made in a way that they do succeed in leaving an impact on the minds of the people especially if the viewers are small kids. So, people end up buying things that they certainly do not need.

But on the other hand, these ads play a pivotal role in improving the standard of living and spread awareness on social, economical and health issues. They offer the buyer with many choices and induce healthy competition.


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By: Chloe Zimmer

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