Tips for Marketing Medical Devices on a Global Scale

So many brands today go global. Even small companies enter the global market, promote and advertise and eventually sell their products and medical devices over the seas. This may seem like a great prospective to your company as well. Global market is reachable, but it takes learning some of the secrets of medical devices marketing and advertising to win it over.

It all starts with your mentality. You cannot teach old dog new tricks. The same is true about your old medical devices marketing and advertising, you have used for your local country. There are tons of reasons why it will fail you over the seas. So, the only way to win new markets and countries over is to get a paradigm shift and adopt a new mentality and new approach to your over the seas medical devices marketing and advertising.
This new mentality should include one key component: you do know the ins and outs of marketing your products abroad. And that’s a fact. Yes, you may know tons of things on marketing and advertising. And surely those general ideas and approach works mostly anywhere. But small local differences may bring them all to nothing and make your campaigns fail miserably.

Here are few examples of how it works or how it fails. You come up with your brand and product names. They sound great in English. You take them to a new country and promote them using their local language, of course. But, the problem is people are laughing at your products. Why? Just because the names sound funny or even slanderous on their language. Instead of building up a reputation of a serious medical brand, you see smiles on doctors’ faces. That’s the last thing you need, right?
Or, you save some health improving or even life saving devices with the ‘wrong’ digits in their name. In some countries digits 4 and 13 are considered to be bad omen or “devil” digits. People with lots of superstition would feel loath to buy those devices from you.

As you may see, such trifles may hinder your medical devices marketing and advertising efforts abroad. And the list of these challenges is almost endless and varies from country to country. It may involve problems with language differences, time differences, cultural approaches and mentality, etc. All those things have to be taken into consideration to win the market over. And, that is why you do not really know anything about marketing or advertising, when you move from country to country. This new mind set would help you to dig dip and get to know the culture well to win it over. Click here fore more information on successful medical device marketing,


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By: Chloe Zimmer

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