3 Crazy Ideas You Can Use With Banners and Signs

Banners and signs are great marketing tools that have been used by professionals since the beginning of the electronic era and will keep using these well into the future. With the only exception of a form transition the basics of banners and signs have not changed much. We have the same simple things that make banners and signs so powerful, and it is for all of us to explore.

I have found these to be quite successful even in this era of electronic marketing and social media reach. I am all in favour of these forward moving techniques, but I am quite convinced that billboards, signboards and custom banners are still very important. The reason for this, in my opinion, is these tools appeal to the older generation of people who were born in the 70’s when they grew up seeing banners and signs instead of ads on Facebook!

I would choose these offline tools over any online tool any given day because I get all the three facets of marketing - creating, marketing and distributing covered, all with banners and signboards. Here are three ideas that I have seen my peers apply successfully and I am exploring everyday.

Long Term Promotions

It has been known for years that customers make impulsive shopping decisions. Recent studies have shown that there is more than that to the buying process. People come in contact with marketing materials at every step, of some they are aware, others happen with their conscious knowledge. If you hit the customer with compelling marketing collaterals more often, their subconscious minds will recognize and identify the product when they see it in a shop. Banners and signs are cheap and you can put a few of these at key gathering points where your advertisements have a better chance of being viewed. When people begin seeing your banners continually, your product and brand will become ingrained into their minds and eventually they will pick your products at a mall or a shop!

Short Term Promotions

Think of expositions, shows and product launches. If you have ever been in one, you might have seen dozens of products and hundreds of consumers all looking to buy something or know more about products. Though the medium is the same, the technique should be significantly different. For short term promotions, ads must be optimized to satiate the need for ‘instant gratification’ in consumer. Prepare your banners and signs in such a manner that it highlights a problem and then solves it all in one single spread of the vinyl!

Building Customer Loyalty With CRM Techniques

Customer loyalty might seem something too big and complicated for banners and signs, on the contrary, we believe that there could be nothing more powerful in building customer trust and goodwill. Put up banners printing for free professional advice and service and earn the goodwill of people around you. Customers love to be taken care of and they appreciate it. Shut close the profit books for a day and offer some free help - and let people know that you care and want to connect with them!

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Keywords: banners & signs, banners printing, custom banners

By: presleyy

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