All You Need toKnow About Mobile Apps: Development and Marketing Strategy

A well designed and intuitive mobile app is of utmost importance in this competitive digital landscape. Previously, apps were considered to be astandalone platform but nowadays the evolution of mobile apps lead businesses to the whole new battleground where activities of designing, developing and marketing a mobile app are executed on a strategic level.

The undeniable benefits of mobile apps make it a necessity to have one. Don’t just get a mobile app for mere branding purpose, instead, get in touch with a well-favored Digital Agency in Dubai strategize the phases of development and marketing to stay ahead in the competition.

Re-Evaluate the Importance of Mobile Apps

According to studies, within a year the number of people using mobile was greater, approximately 200,000 people, than the number of people using thedesktop for browsing. We are living in the age of mobile, and with the rise of social media, it becomes essential to call a Mobile App Design Company right away. Major reasons that you should get a mobile app are listed below take a look:

- Mobile apps give a better opportunity to connect with your users on a daily basis.

- The concept of producing entertaining mobile apps is also beneficial to attain customer loyalty.

- Apart from loyalty, informative and inspirational apps are beneficial for encouraging the customers to make a purchase. Use call to action buttons to persuade them.

- Apps can be made for revenue generation, customer support, and engagement or simply for branding purpose. If your mobile app development strategy is confined to only a single purpose, reassess your strategy and dip all fingers in the pie.

Which Business Should Have Mobile Apps

Apps these days are available for almost every entity. There are entertaining apps, motivational apps, business apps, politician apps and even your plumber might have an app. It’s pretty obvious that everyone can have an app and there is no surprising element to it. But keep in mind some of these apps are made for revenue generation. If your mobile app strategy is based on the money making agame, then keep in mind that which industries are going to make more profit from mobile apps.

Mobile apps for businesses like restaurants are going to save thebusiness money in the long run. Such apps provide anoption for in-app payments and bookings. In addition to this, businesses that have the ability to showcase their portfolio in the offline mode have more advantage to close the deal.

Costing for mobile apps

The future of mobile apps is indicating towards the approach of app-driven revenue. Your spending power depends on the success of your business. But for a successful business, you have to invest in mobile app development. Don’t worry it’s not that expensive. Here are the reasons why:

- The process of app development has already streamlined, thanks to software development kits.

- The cost for creating a fully functioning app has been dramatically reduced.

- Due to the expertise of custom app developers, the development time has become shorter.

Tips To Strategize Mobile Marketing

90% of the time spent on mobiles is dedicated to app usage. This shows the level of competition in the market. Any Digital Agency in Dubai must follow these rules to navigate the app marketing strategy:

- Key performance indicators play an important role, focus on the important KPIs in the app’s dedicated market.

- Give time and dedicate a substantial amount of marketing budget to apps.

- Rather than marketing the mobile app, try to sell the experience to get more attention.

Promote your app on mobile advertising networks that offer a platform for real-time bidding exchanges.


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Keywords: Digital Agency in Dubai, Mobile App Design Company

By: Bindu Dubey

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