Article published by : MarkAndMake on Monday, May 20, 2019

Category : Marketing

Guidelines to Write SEO Friendly Content

Before we jump to the guidelines to write SEO friendly content, let’s talk about what exactly is SEO and why do you need to do it anyway. SEO is a commonly used term in digital marketing and is an abbreviation for Search Engine Optimization. This is a process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results

That’s right, getting ranked without ANY paid activities, all organic. Today, it is easy to just buy ads that run on your customer’s web search but these ads tend to be annoying and hence an organic presence is a must.
Here are 5 guidelines to write SEO friendly content

Rock solid keyword research
Tell people what they want to know
Technicalities of SEO
Length matters
Learn from the market

Step 1. Rock Solid Keyword Research

You are going to be posting on your site but the results will be displayed on the net, this is nothing short of going to war. With so many tanks and in the battlefield you need to find the right ammunition to make an impact.

Keywords are what your audience is searching for your services with. You need to Find out which keywords and phrases people are searching for (as well as what you can be competitive in).

This can get a handful at times and so we suggest you keep an excel sheet for each category.

Step 2. Tell people what they want to know

Now you have the keywords i.e what your audience is searching for, the next step is providing value. This is where your content writer comes in.

The content writer needs to get in the shoes of the customers to understand what is it that they are really looking for and how your business can best help them. Because at the end of the day, it is not just about the flowery language but about relevance, on which Google ranks your page.

A good write up consists a keyword in the title, once in the opening paragraph, twice in the body and once in the footer. But other than that you also use “LSIs” or Latent Semantic Index which is a concept that search engines like Google use to discover how a term and content work together to mean the same thing. By using LSI keywords, you’re better able to create content that flows in a more conversational way.

Remember, a good content writer writes what people want to know not just what you want to say. This is how you ensure lower bounce rates.

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Keywords: SEO friendly content

By: MarkAndMake

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