How Can Google Ads Boost A Digital Marketing Campaign?

Google AdWords is a marketing tool developed to assist an online business to display their ads & promote product and services on the online platform. Despite all that, many people do not understand how it can make a difference to a digital marketing campaign? It is said many times that advertising with Google won't lead to an improvement in your organic searches.

At least not directly, but indirectly it is possible. There are many ways you can use AdWords to boost your digital marketing campaign. Paid marketing campaigns are widely accepted by all businesses online. Although the pricing is a bit competitive and it is assumable that it fits the budget of all the business, regardless of the size. But the real question is, How Google Ads Can Boost a Digital Marketing Campaign?

For example:

You use your PPC data to get an insight idea about your progress online; this carries your organic searches. This means you somehow save your time as well as money on it. An AdWords campaign can be a practical setup to drive traffic, scale up your business online while SEO results can take up a considerable time to show the progress. It is indeed true that SEO does a lot to the online store, but if you consider AdWords along with it, your online efforts receive a reliable backup and support from it. In SEO, it is impossible to know whether the current strategy you have used is going to benefit you or not? Whereas AdWords shows you direct results, it gives you access to the insights, so you have a clear understanding.

So, what do we understand:

The main concern is, what if you spend your money & energy, time ranking your keywords that don't bring up sufficient traffic? Even if it does, there are no high sales! With AdWords, you kick off your digital marketing campaign well. It can help you minimize the risk by creating full proof results & plans that you can consider, evaluate, modify on time. You can also kick start PPC to refine your search engine optimization strategy. Or you can run your ads to boost organic search results; the precise number will be in front of you.

Each And corresponds to the part of your SEO on page:
If Ads are set up correctly, probably keeping in mind the need of users, then there is a lot better chance for the business to generate quality traffic. Striving sales & getting instant clicks will become easy if the on-page SEO is taken into consideration well with digital marketing professionals.

1. Headline (title tag)

Understand the headline formula that can drive you more sales and more significant clicks in your PPC campaign. The headline is the first thing that catches the attention of your prospective visitors. Thus, it needs to be something worth reading that drives people crazy to click it. Your title tag for a particular page should have meaning that resonates with what opens up when a user clicks on it. If it's a product page, the title should be relatable to the product. In on-page SEO, you need to focus on your claim at the topmost.

2. Description (Meta description)

You need to give a thorough check to your AdWords data and see to it which Ads description is generating higher clicks. With this analysis, you will be able to understand your target customer is interested in which style or tone of writing. AdWords can identify the on-page SEO required for your meta description of a particular page. Learn if they are responding to more short and sweet ones or longer complex ones?

3. AdWords Keyword (On-page content & SEO keywords)

The impression, conversion rate as well as the traffic generated from the keyword can help you identify which terms & phrases are most used or searched by the users. Your target audience's searches can be identified, and this can give you valuable results too. By understanding which keywords are ranking in the search results, this can help you generate content. It serves both as an educational factor for your target audience and nurtures your website traffic both at the same time.
Once you know what the customer is looking for, and what is your target keywords, you can make use of it through:

Creating long-form blogs, articles & contents around low keywords to inform, educate your client about your product as well as your services
Using conversion-oriented landing pages to target keywords that have high commercial intent in it. Those people who are ready to buy now were mostly targeted for this segment.

AdWords Make It Easier to Pitch Out SEO Successfully

The digital marketing campaigns have SEO with a significant role in it, and SEO is not a short-term game. It will pay off amazing results at a later time, but you surely cannot expect fast results from it. Because it takes time to learn whether your strategy is a bonus or a flop. If you want to know the value of your project, or you want to justify the cost you've to spend, AdWords will give you a quick estimate about it.

If your business is spending a certain amount on the PPC campaign per month, that will be the money that will be saved in the future when your SEO results will show up and comes in full swing. With AdWords, you will realize what could be the priorities you need to focus on in your Digital marketing campaign. It will help you focus and augment only those areas that genuinely provide good organic results.

Build up a strong Digital Marketing Campaign:

Once you have analyzed the details of your previous month's Ads results and identified the trends and the areas needed to work on actively. This can help you replicate your organic SEO strategies to generate better traffic. Always understand that digital marketing is a long-term game that requires you to be patient, put in your efforts, and beat the competition, slowly but one day.

With AdWords, you reinforce your efforts, add up additional efforts from your side, prepare for your current as well as future growth. So, there is a balance as with SEO, you work on future goals, and AdWords can lead you to the goals by working on your present strategies.
In the meantime, you generate better traffic; you can turn your prospective visitors into a client and then drive conversion through it makes better sales. Focus on the area of improvement with the analytics and learn what works best for you and what doesn't.





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Keywords: Digital Marketing, Google AdWords, SEO

By: SaffronEdge

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