Article published by : Anand Kumar Jha on Friday, June 26, 2020

Category : SEO

11 SEO Tips for Educational Institution Websites for More Enrollment


SEO stands for search engine optimization which determines the ranking of your website in search engines. Thus, SEO for educational institution websites is critical as it places the website of the institution at the top of any search engine results.
If your website is not listed on the first page, then you will not be able to reach out to your target audience.

Here are 11 SEO tips for more enrollment towards your educational institution websites:

1. Begin with Website Technical Audit
To make your educational institution’s website more SEO friendly, you would like to form a couple of changes to your website.
The auditing process may be a a part of your institution website SEO, which can assist you to form technical changes to your website.
You should invite a technical audit of your institution website before starting SEO.
An SEO expert will do an audit of your website and recommend changes to your education institution website which can boost your SEO campaign.

2. Do Extensive Keyword Research
SEO for educational institution websites can be improved by researching the best keywords for the SEO campaign. You can add keywords that are related to the common queries of students these days.
You can add a commonly searched course name that your institution provides on your institution website. Check out this post on keyword research. Take the help of a Google certified SEO expert.

3. Content is King in SEO Campaign
Popular search engines such as Google focus on the great user experience. Hence, it brings out the most relevant and good content available on the internet. Apart from adding webpages to your websites focus on putting out more quality and user intent-based blogs.
It helps to retain the user on your website for a longer duration.
Moreover, you can even indulge in email marketing as it helps with a broader range of audiences. Collect subscribers for email marketing through email marketing software. Also, provide freebies like ebook, webinar or offers for email collection.

4. Building Relevant Authoritative Links
You should start incorporating more inbound links on your website. just in case you're clueless about what to try to to , you'll seek professional help. Hire a fanatical certified SEO expert for building quality links.
If you've got links from other highly authoritative educational websites, it'll make your website look more credible. There are some ways where you'll create more .edu links.
You can do broken link building for this. look for broken links on .edu websites and reach the web site admin for replacing that broken link with a replacement one. you'll hire a fanatical certified SEO expert for this.

5. Focus on Local SEO
Many students, along with working professionals, seek courses that are close to their residence. Hence, you need to focus on local SEO as well. You can also choose to answer their queries on their website as it will make them come back to your website more often.
Take the help of SEO experts for high potential local queries for your business.

6. Making it Mobile-Friendly
With the introduction of mobile phones, strategies for SEO for educational institutions websites should focus on making the website more mobile-friendly.
Check out this post on SEO strategies which include mobile-friendly fundamentals.
No matter where people are, mobiles help them to get what they are looking for.
Often the desktop version is not compatible with mobiles.
If students are unable to open your institution’s website on their phones, it will increase the bounce rate and decrease your website’s rankings on Google.

7. Introduce SEO Friendly URLs
The URL structure is very critical as people click thereon to succeed in your website. However, it's often ignored.
If your URL consists of random digits or alphabets, it'll confuse your audience .
You need to form sure that you simply have a brief URL with the target keyword in it.
An SEO friendly URL helps Google to index your website accordingly.

8. Making Website Interactive
All students can’t visit your educational institution’s campus. Hence, your website needs to be interactive.
Students all over the globe should be able to extract whatever information they need from your website and should be able to contact the institution whenever they have a doubt.
Feature such as an online tour of your institution, live chat option, filling out application forms online will help your website to become more user friendly hence SEO friendly.

9. Organizing the Website Pages & Links
Apart from introducing of these features to try to to SEO for institution websites, you would like to put things accordingly on your website. the knowledge shouldn't be scattered and will be organized.

10. Choosing Subdirectories
It is a rookie mistake to settle on sub-domains over sub-directories. it'll cause hindrance with Google’s process of indexing your page. just in case you've got a subdomain, confirm it lands the reader on the most page at some point. Take the assistance of an SEO expert for the design of the URL and directories of your website.

11. Assessing the Performance of Website
You have to stay a check on the analytics and assessing the performance of your website. confirm that your website is attaining all the short-term goals within the stipulated amount of your time . just in case you're still confused, you'll contact SEO expert for this task

Making SEO for institution website are often problematic. However, if you follow the following pointers and hire the proper person for the work , it'll be a smooth ride!
If you would like to hire me for your educational website SEO, then book your inquiry here.

Stay Safe and Stay Healthy


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Keywords: educational website SEO



By: Anand Kumar Jha

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