Article published by : Rose on Tuesday, January 25, 2022

Category : Jewelry


Did you know more than 29 million people bought jewellery online last year, making it the most lucrative business. With statistics so huge it's safe to assume that the competition is huge. If you have started to find this fast-growing, multibillion-dollar market intimidating then fret not!

We have compiled a list of 4 simple, must-follow steps that will make your online jewellery selling journey easier!

Step 1 - Identify the type of jewellery you will sell

Online sales are possible for any sort of jewellery when you follow the tips for selling gold jewellery. Take a moment to figure out what kind of jewellery you would like to sell and describe it. This will help your customers understand things better and also save you time and effort in the long term. A few types of jewellery are

Fine jewellery - Jewellery made with outstanding workmanship and high-quality metals and precious stones such as diamonds and sapphires. It emphasises more on high-quality materials than craftsmanship.

Handmade jewellery - Handmade jewellery frequently demonstrates not just the jeweller's expertise but also their style of art. To make one-of-a-kind items, semi-precious stones and other variety of materials are employed.

Costume jewellery - This sort of jewellery is frequently trendy, mass-produced, and composed of low-cost materials. This makes it extremely affordable for customers, but that also implies that you'll need to pay for a bunch of it to earn a profit.

Step 2 - Pricing your jewellery

Another difficult decision to make is how much to charge for your jewellery. When starting off, a reasonable rule of thumb for selling gold jewellery would be to budget four times your product and shipping costs. Majority of contract or wholesale possibilities account for 40 to 60% of the retail cost. Hence, you can price your jewellery at four times the cost of your materials.

Step 3 - Determine the initial overhead cost

If you produce jewellery, you're aware that the expense of materials may immediately add up. This cost rises when you engage in the use of more high-end metals and stones. One way to determine your tentative expenses would be to calculate the entire cost of the raw materials used to make each product. After that, add in the time it took you to make it.

While product costs will change, keeping track of the various costs will help determine your overall average overhead and minimal retail prices for your commodities making it an important gold jewellery selling tip for merchant.

Step 4 - Build connections on social media

Social networking is an effective technique for protecting your niche area and communicating to potential customers. Hence, this is an important tip for selling gold jewellery that you must follow. Connecting on social media will allow you to create a network of potential clients who are genuinely interested in your product or service. When doing this, please take note that rich visual content is of essence as it will highlight the effort that went into designing each piece. It also creates a sense of wonder and excitement in your viewers.

Wrapping up

From marketing and brand awareness standpoint, building up an ecommerce website would be quite beneficial for your jewellery business. Customer-centric thinking should also be used in your online branding approach. Curate unique material that your users could simply access to influence their buying decisions and brand loyalty. The online jewellery business and branding strategy would always change and evolve, and with the correct tools and keeping in mind the gold jewellery selling tips for merchant, you'll be able to march ahead on your path to success.


Keywords: online jewellery selling, gold jewellery selling tip for merchant

By: Rose

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