Mistakes to Avoid When Choosing Adwords Spend

Whether you’re planning to make your first ad spend or increase your advertising budget, it’s important to keep these seven mistakes in mind when choosing your Google ads Sydney spend. If you do, you’ll make the most of every dollar you spend on PPC ads, boosting your return on investment, maximising traffic to your site and generating more sales opportunities. So don’t make these common mistakes when choosing AdWords spend.

Low Bids

You should not make low bids on your keywords if you want quality leads. If someone is searching for a service and they see an ad, they will probably click on it if it is relevant enough. Low bids may work at first but there will come a point where people won’t click on your ads because they know that you are just trying to make money off of them.

Not Planning Ahead

In many cases, not planning ahead can lead to a situation where your marketing strategy is severely lacking. Take some time before starting your campaign and outline what you want out of it. Think about how much you’re willing and able to spend on advertising, as well as who you want to market towards. If you’re not sure, that’s okay too but make sure that if you don’t have these answers already, you figure them out before launching your campaign. If you can’t figure out, probably it’s a good idea to seek the assistance of a Google ads agency Sydney.

Poor Reporting

Reporting is a simple thing, but doing it wrong can cost you hundreds or thousands of dollars. The most common mistake we see in reporting is not breaking down your costs by keyword. If you’re spending $100 per day on three keywords but getting no return on your investment, you may be able to solve that problem simply by adjusting those keyword bids. But if you don’t understand which keywords are performing poorly (or well), then you won’t have a chance of correcting them.

No Goals

Without goals you’re just throwing money away. It’s a common mistake that many advertisers make when first getting started with PPC advertising. You won’t know if your ads are working unless you have set some sort of goal in mind. Start with something simple, like a website visit or a phone call. You can always adjust your goal after you’ve been running your campaign for a while and seen how it performs.

Lack of Good Targeting

Understanding your potential customers is more important than ever. So make sure you’re targeting only those customers most likely to convert on your ads. Don’t waste money advertising to people who aren’t in a buying state of mind, or don’t have an immediate need for what you offer.

No Frequency Capping

Never cap your campaign’s frequency—it can be tempting, particularly in competitive industries, to prevent your ad from showing up too many times in one location. But if you stop it from appearing more than a few times, you won’t give potential customers a chance to learn who you are and what you stand for. Plus, capping may mean that they only see your ad after some time has passed since their last interaction with it.

A seasoned Google Adwords expert from a reputed adwords agency Sydney can help businesses avoid these pitfalls and make sure your adwords spent have good ROI.


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By: Harry Sazos

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