What Is A Video Marketing Funnel

If you’ve spent any time at all lingering in the world of marketing analytics, you’ve probably heard of a marketing funnel.
You know, that handy thing that takes your customers from out in the world to make a purchase?
But hey, we’ll give you the benefit of the doubt. You might be wondering, what is a video marketing funnel? We’re glad you asked! Here’s what a video marketing funnel is, how it can bring you more conversions, and why the video part is so important.
First, let’s talk about what a marketing funnel is.
Picture a funnel. It’s wide at the top and narrows at the bottom into one point so that you can pour something into a narrow hole.
A marketing funnel is the same basic premise. It takes your customer through the entire buying process, guiding them through every step to take a specific action. It attracts a bigger number of prospects at the top of the funnel. After that, based on interest level, it pushes prospects down to the bottom until you’re left with qualified leads.
You want your prospects to take a specific action, right? You want them to subscribe to your email list, or make a purchase. But you need a way to make sure they take that action, even if they don’t initially realize that they want to.
A funnel is a way to make sure they wind up in the right place.
A video marketing funnel is a version of a regular marketing funnel, bringing together content marketing with a classic marketing funnel. Specifically, it’s using video marketing to tell a message and draw customers in.
To understand how a marketing funnel works, you have to look at how the buyer’s journey works.
Think about what happens after you view an ad.
The ad catches your attention. You do some research on the solutions listed in the ad. You research the company. And you make a decision about whether that solution is the right choice for you.
There are other steps that can be taken in between, but the process always boils down to those four parts. And in order to get someone to the most important part (purchasing), you have to get them through the other three. This is where marketing comes in.
A lot of people take the first step. But people start to drop out as you get further along the process.
This is why a marketing funnel is called a funnel. It narrows down as you progress. That’s not a bad thing–you’re just narrowing the field to the people that are most valuable to you. But in order to get those people, you have to guide them through the process. Cue: marketing.

The Stages Of A Marketing Funnel

Once you know the buyer’s journey, a marketing funnel is quite intuitive. It’s broken into five stages:
Awareness
Interest
Consideration
Decision
Commitment/retention
Some people skip or consolidate one or two of these stages, but it all comes out to the same process. If you’re paying attention, you’ll notice that a marketing funnel is actually a perfect mirror of the buyer’s journey.
That’s because you’re deliberately guiding the buyer’s journey with your funnel to ensure they reach the commitment phase with your company instead of your competitor.
Let’s see what happens at each stage.

Awareness

The first stage is awareness.
Before a customer makes a purchase, they first need to be aware of a problem they want to solve. You won’t order from Zomato (or think about Zomato) unless you’re aware that you want Zomato.
The same thing is true of any potential customer. They have to be aware that there’s a problem they want to solve.
This is where you come in.
Your marketing funnel isn’t about luck. It’s about letting people know about your product or service. This will ping the customer’s attention: you offer them free content about how their problem can be solved with a possible solution.
This is when you break out the case studies, newsletters, e-books, webinars, whitepapers, and more. You show them what your solution is and why it’s better than any of your competitors.

Interest

Once people have learned about the possible solution, they begin to take an interest.
Or rather, you actively encourage them to take an interest in it.
Keep in mind that you’re still prospecting the customer, even if you don’t want them to think of it that way. They know they have a problem–now it’s your job to show them that you offer a promising option.
This is when your customer is researching solutions to their problem, which means it’s your chance to educate them on your solution.

Read more: https://www.buzzcreatix.com/what-is-a-video-marketing-funnel/
















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Keywords: Marketing automation, Video marketing funnel, Marketing funnel

By: buzzcreatix

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