Color Printing Industry and its Current Trends

The printing industry is witnessing changes at a rapid pace, due to the new trends available in technology and widespread competition through other media. Printers are required to adhere to the current market conditions and strive to adjust to the new color printing technologies in vogue. One needs to better understand the entire printing market along with its applications, and volume trends for better insight.

It seems that many printers are stuck in the rut and always wrapt with traditional processes since they have not yet embraced new inventions or digital diversification. Recent research reports suggest that the industry is yet to work out the transition from traditional printing processes to automation. The transition is happening at varying speeds at different places. The companies who are still entrenched in traditional processes are meeting mediocre success but stats reveal that the failure rate is extremely high in the industry. Some printing companies have already started using new production tools and also refocusing to become a versatile marketing service provider. Color printing has changed its nature with these approaches which are seen to have much more potential for ROI than others.

Investments have turned away from offset presses and more and more printing companies now do not opt for monochrome digital print since the color digital print costs have gone down considerably. The shift in customer demand structure has also impacted the business. Digital printing is ruling the roost, but value-added services for the same have some catching up to do with the rising demand. Print volumes have stagnated which necessitates the need for digital printing more than ever.

Digital printing with colored copies help companies to stay connected with their prospects and customers. The variety of marketing products and collateral coupled with full-color printing has helped several companies to make the right impression and renders phenomenal opportunities for addressing their audience.

Here are some of the printing elements which can go a long way in creating the right impression for many companies in different marketing contexts.

Photo books
Booklets
Brochures
Banners
Postcards
Business cards
Calendars
Newsletters
Flyers

Printing companies are required to keep metallic stocks and specialty papers for diverse printing needs. The post-printing processing methods are also important and every printing companies is required to implement such processes such as die cutting, embossing and the like.

Wedding invitations are more colourful than ever and one can match the theme of their weddings with the card printing process. ID cards are popular too and every club or institution prefers to have their ID printed with awesome colors.

Even documents with strategic corporate information need to be well printed with the right set of colors although they are not expected to be jazzy or colourful. Thus, even the blandest invoices, and statements, along with sales documents attract attention and get a new meaning altogether with more attention being paid by the reader.

Mailing solutions are popular because they are mostly personalized for each of the customers and revolved around the concept of variable data printing. Transactional documents of different companies can be used with apt color printing processes and personalized data to create the right blend of information and design.

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Keywords: color printing, Short run printing, Small business printing

By: Bestvaluecopy

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