The Different Shades of Business Cards and their Marketing Strategy

Business cards are always deemed valuable networking tools for forging contacts and business presentation. Every time a business card is handed out, the chances of finding new customers and prospects increases tremendously since the card is a gateway to the client’s awareness about your presence.

The business card is also a cost-effective medium but it needs to be created with sharp business tactics. Here are some tips for effective business card marketing:

1. Make Business Cards Instantly Accessible
Business cards are supposed to be the friendliest medium to market your services and making the people aware of your capabilities and services. It helps you to get social with others. It is necessary that you carry business cards everywhere, especially when meeting people at parties, hanging out with friends, drinking at bars, or socializing at conferences. Carrying business cards will help you to make sure that you do not pass the opportunity to present yourself to the next big customer and increase chances to set up a contract with a prospective employer. Always keep some cards in your wallet and some I in the laptop bag. One never knows when opportunity will knock at your door.

Do give business cards to partners, family and friends so that they market your offerings or refer your business.

2. Cross-promotion strategy
Engage in cross-promotion strategy with a non-competing company in the same market. Exchange your supply of cards with them and vice versa for cross-promotion. It is helpful for same domain companies to refer each other as a networking partner. For example, health trainers exchange cards with the health food stores and both get business through each other.

3. Send Business Cards along with Correspondence
When sending correspondence to clients, always enclose some business cards for referral. All thank-you cards along with invoices can include business cards. Make it easy for your customers to contact you. Develop an impressive identity package by putting business logo on envelopes and letterheads while sending them out. Make the package incredibly professional and distinctive from the crowd if you want to stand above the rest.

4. Maximize Content
The front of your business cards is important but that is not the entire deal. You can utilize the back of the card if you want to convey information about your office hours, your beliefs, web addresses, and even your presence on social media sites. Some people like to jot notes on the back of business cards, hence do leave some space out.

With the advent of smartphones, once can now add more info on the business card for quick phone calls and meetings. Including a QR code on business cards simplifies the process since it communicates your info to the prospect including your number and your website.

5. Quality of Card Counts a Lot
People like to associate themselves with quality people and hence your card should be a quality product. Do not create flimsy business cards for the heck of it as it would convey a bad impression about your work and stature.

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Keywords: Business Printing, Flyer Printing, Training Manuals

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